LABOR OF LOVE: ENCHANTING READERS EVERYWHERE!

So what has been happening with Labor of Love?
Short answer: A LOT – BOOK LAUNCH!

Mi dispiace! A great deal has been happening and I’ve been quite remiss in updating my blog for my loyal followers. I’m thrilled to say, it’s all been good and getting better for me and for Labor of Love: Wine Family Women of Piemonte.

Kicking Off Second Printing with Kickstarter

In April 2016, we were wildly successful with our Kickstarter campaign to raise capital for a second printing of the “opera” dedicated to the wine families of Piemonte.

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From Padua with Love

That same month, the Italian shipment of books arrived at Cà del Baio in Treiso (Barbaresco) from Verona Libri’s bindery in Padua in preparation for the June 2nd world premiere of the book.

Case label

Sneak Peek and Love in the Press

Then came a raid on the books stored at Cà del Baio when several Langhe Ladies seized the opportunity to give journalists at Nebbiolo Prima 2016 a sneak peek of Labor of Love. Journalists weren’t the only ones seeing Labor of Love for the first time. As you can see from the video of Barolo vintner Chiara Boschis presenting the book, the Langhe Ladies enjoyed their little public relations coup.

Girl power in Alba during Nebbiolo Prima
Girl power in Alba during Nebbiolo Prima

The word was out and soon the local press was telling everyone about the book and the American woman who wrote it.

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La Repubblica
La Repubblica, June 1, 2016, by Fabiola Palmeri.
“Rehearsal” Supper at Ristorante il Centro

The Cordero family provided me with a gastronomic retreat from the heat and the hectic pace of interviews over the three-year odyssey to research Labor of Love. It seemed fitting that their restaurant in the Roero town of Priocca d’Alba would be the venue for our gathering of out of town friends and family the night before the book launch at Cà del Baio, not unlike the rehearsal celebration the night before a wedding.

Since I was like a deer caught in the headlights and not focusing on photography or notes that night, I am grateful to Claudia Kiely for her photographs she shared with me and to Keith Edwards and his wife, Parlo, for being attentive guests who help record the evening’s food, wine, and images. Check out Keith’s lovely post on his blog, Mise en Abyme. 

Ristorante il Centro in the center of the Roero town of Priocca d'Alba.
Ristorante il Centro in the center of the Roero town of Priocca d’Alba.
Elide Cordero, chef and co-owner of Il Centro.
Elide Cordero, chef and co-owner of Il Centro.
Stairs to one of the most intriguing restaurant wine cellars in Roero.
Stairs to one of the most intriguing restaurant wine cellars in Roero for our aperitivo.
Il Centro wine cellar.
Il Centro wine cellar.
Marchesi di Grésy cellar master, Jeffrey Chilcott, sharing his vast knowledge of Piemonte and its wine and food with Rusty and Susan Richardson and Bruce Kiely.
Marchesi di Grésy cellar master, Jeffrey Chilcott, sharing his vast knowledge of Piemonte and its wine and food with Rusty and Susan Richardson and Bruce Kiely.
Smoked sturgeon with tarragon and anchovy sauce.
Smoked sturgeon with tarragon and anchovy sauce.
Veal leg with cooked under salt served with a dollop of Cavour sauce
Veal leg with cooked under salt served with a dollop of Cavour sauce
Lumache (snails)
Lumache (snails)
Not a snail person? No problem. There was a delicious quail dish as an option. I had snails!
Not a snail person? No problem. There was a delicious quail dish as an option. I had snails!
Ravioli stuffed with pork ribs
Ravioli stuffed with pork rib meat.
Oven roasted lamb shank
Oven roasted lamb shank
Mascarpone cream with coffee gelato
Mascarpone cream with coffee gelato

Of course, I couldn’t let the evening go by without presenting dear Elide with a copy of my book.

Giampiero, Elide, and Enrico Cordero with Suzanne after yet another gastronomic feast at il Centro.
Giampiero, Elide, and Enrico Cordero with Suzanne after yet another gastronomic feast at il Centro.
Launching “Labor of Love” into the World

Finally came the world premiere of Labor of Love at Cà del Baio in Treiso on June 2, 2016. Rain failed to dampen everyone’s spirits. In fact, the inclement weather necessitated a change in the seating arrangement to a “theatre in the round.” It was an intimate setting for an emotional presentation.

Members of 20 of the Labor of Love families, other wine producers, friends, dignitaries, and our guests from America, Israel, and Switzerland, including my editor Elatia Harris (whom I was meeting for the first time ever), gathered around, protected from the rain. Wine producer, historian, and author Maurizio Rosso of Cantina Gigi Rosso introduced the book in Italian. With her own wit and infectious laugh, my dear friend and Barolo vintner Chiara Boschis translated for the Anglophone guests in the audience.

I began by introducing Alberto di Grésy, proprietor of the highly respected Barbaresco winery Marchesi di Grésy whose words are the first of the book:

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Suzanne e altri
Suzanne Hoffman with Labor of Love photographer Pierangelo Vacchetto (center) and Alberto di Grésy of the Barbaresco winery Marchesi di Grésy (and that’s dear, sweet Aunt Angela Scavino speaking with Silvia Altare on the left).

Then, fighting the emotion that had been building for three years, I introduced each of the 22 families. I’m told there were no dry eyes in the audience.

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Teresa Vacchetto, Suzanne Hoffman, Pierangelo Vacchetto, and Maurizio Rosso of Cantina Gigi Rosso at the launch of Labor of Love: Wine Family Women of Piemonte.
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Suzanne Hoffman (right) with my trusted translator, Barolo vintner Chiara Boschis, listening intently to Maurizio Rosso’s introduction at the launch of Labor of Love.
Signing vintner Giuliano Iuorio's book at Cà del Baio. What a thrill for me!
Signing vintner Giuliano Iuorio’s book at Cà del Baio. What a thrill for me!
Labor of Love at Castello di Monticello

Three days later on June 5th, at the Castello di Monticello in Roero, was the subject of an interesting panel discussion that focused on my motivation to write the book, why I chose these particular families, and, oddly enough, which wines from the region are my favorite. I’ll save that answer for another post! The Labor of Love photographic family trio of Pierangelo Vacchetto and two of his children Elisabetta and Eugenio, organized the event in the historic landmark.

Contessa Elisa Roero di Monticello graciously hosted us with Silvio Artusio Comba, mayor of Monticello, Giancarlo Montaldo, Carlo Passone, and my dear friend and translator for the event, Barolo vintner Chiara Boschis for the panel discussion about Labor of Love. 

ROERO EVENT

Castello di Monticello, ancestral home of the aristocratic Roero family.
Castello di Monticello, ancestral home of the aristocratic Roero family.

Once again, many of the wine families in Labor of Love attended to lend their support. Now all 22 had shown their enthusiastic support of the book at an event.

Contessa Elisa
(L-R) Silvio Artusio Comba, mayor of Monticello, Suzanne Hoffman, Contessa Elisa Roero di Monticello, and Labor of Love photographer Pierangelo Vacchetto.
Barolo vintner, dear friend, and excellent translator Chiara Boschis and Suzanne.
Barolo vintner, dear friend, and excellent translator Chiara Boschis and Suzanne.
(L-R) Bruce and Claudia Kiely, Suzanne and Dani Hoffman, Susan and Rusty Richardson.
(L-R) Bruce and Claudia Kiely, Suzanne and Dani Hoffman, Susan and Rusty Richardson.
Saying Good-Bye

Of course, I couldn’t say good-bye to the ladies of Labor of Love without our traditional feast together. This year, the ladies took Dani and me to the La Morra dining oasis Ristorante Bovio. 

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(Back Row: L-R) Maria Teresa Mascarello, Marina Macarino, Elisa Scavino, Daniela Rocca, Isabella Oddero, Francesca Vaira, Silvia Altare, and on the front row, Marta Rinaldi and Suzanne.
Labor of Love Comes to America

Soon it was time to head back to the United States to receive the shipment of 1,200 books from Verona Libri and to launch Labor of Love in the United States.

Almost there...
Almost there…
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Holding the baby!
Welcome to Colorado, Labor of Love!
Welcome to Colorado, Labor of Love!

I wasted no time in delivering books to the Bookworm of Edwards, the venue for the U.S. launch, and giving the very first book out of the U.S. shipment to Alisha and Giuseppe Bosco. Alisha has three photos credited in the book and she and Giuseppe have been incredibly supportive throughout my labor of love odyssey.

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Alisha and Giuseppe Bosco with Suzanne Hoffman (center) at Zino Ristorante in Edwards.
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Cafe and independent bookstore The Bookworm of Edwards – first delivery and venue of Labor of Love’s USA launch on July 7th, 2016.
Sending Labor of Love to Kickstarter backers!
Sending Labor of Love to Kickstarter backers!
Reviews!

Elisa Pesce who writes the delightful blog Uncorkventional attended the launch in Treiso. About three weeks later I discovered her beautiful post that gave me a chance to relive that emotional day when the wine families of Labor of Love experienced the book for the first time.

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Thank you, Elisa, for this lovely ending to your post:

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One of the biggest challenges for independent authors is getting their books on the radar of journalists to review it. Fortunately,   Giancarlo Montaldo witnessed firsthand the love the families of Labor of Love had for the book and he published my first newspaper review — a lovely, positive one — in the Gazzetta d’Alba.

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So who will be next to review my opera?

What’s Next? LAUNCHING IN AMERICA!

The Bookworm in Edwards, a vibrant independent bookstore and cafe in the Riverwalk complex along the Eagle River, frequently hosts author events. They are very welcoming and supportive of new authors, particularly those from Colorado. They graciously invited me to present Labor of Love for the first time in the United States on Thursday, July 7th.

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And more events to come in Denver, San Francisco, and beyond!

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Where can I find Labor of Love?

Labor of Love will be available at the Bookworm in Edwards, through many wine shops and restaurants, and in August, Amazon. To find out how you can obtain this groundbreaking book the Piemontese wine families have embraced, contact Suzanne Hoffman at suzanne@winefamilies.com.

Window of Zanoletti bookstore in Alba, Italy.
Window of Zanoletti bookstore in Alba, Italy.
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4 thoughts on “LABOR OF LOVE: ENCHANTING READERS EVERYWHERE!”

  1. Suzanne, what a wonderful post just now recevieved via email! Makes me smile to read it and imagine the excitement and pride you caused with those wonderful ladies in the Piemonte…

    Don “Vino” Stone

    1. Thanks so much, Don! I know you will enjoy the book. Thanks so much for your support of the book AND of the wine families.

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